New to LinkedIn? Here’s What You Need to Know
When you think about social media, LinkedIn may not always come to mind. With Facebook, Instagram, and TikTok dominating the charts, LinkedIn may not be seen as a must-have social media platform.
But it is, especially if you’re looking to build your professional network, you’re looking for a job or you just want to connect with people who are in the same industry.
Today, LinkedIn has more than 810 million members, and creating a LinkedIn profile has become a must, especially if you want to focus on building strong business connections. Here’s everything you need to know about this social media platform:
What is LinkedIn?
LinkedIn is essentially the largest online professional network in the world. According to the company, “you can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career.”
With the goal of connecting professionals and businesses from around the world, this social media platform has become the go-to for professionals who want to find a job, recruiters who are looking for employees, and just businesses that need more exposure for their brand.
How do you get started with LinkedIn?
If you want to maximize the benefits of using LinkedIn, it’s very important to complete these elements as you get started:
- Create a profile. Like any other social media platform, you need to create a LinkedIn profile to get noticed and be a part of the LinkedIn community. While you have the option to sign up for LinkedIn premium where you have more benefits, you can go for the free version. Make sure to complete your profile to get noticed right away.
- Choose the right photo. You are trying to build a professional network here, so it’s very important to choose a photo that reflects that. Make sure that your image is sharp, clear, and professional-looking. Save your selfies for other platforms because you need to make the right impressions here.
- Write a captivating headline. This part of your LinkedIn profile will give you the opportunity to let your audience know who you are, what you do, whom you’re affiliated with, and what you can bring to the table professionally.
- Describe yourself further in About. Think about this part as your sales pitch to future employers or business partners. Here, you should talk in the first person and provide your audience with details that will make them more interested in you.
Outline your areas of expertise, skills, experience, and connections because this is your opportunity to really set that impression and motivate other professionals to connect with you.
Of course, you can’t just stop at creating your profile. Since LinkedIn is a professional network, it’s very important to engage with people you’ve connected with through this platform.
Share articles that interest you or write your own blog posts to showcase your talent.
You can also share job opportunities, check on your connections and just find ways to stay connected, so you can maximize the benefits of being part of this professional community.