LinkedIn Marketing: Four Simple Tips that Make a Huge Difference
LinkedIn may not be as popular as Facebook or Instagram, but it has been around for over 19 years, helping businesses and professionals build strong relationships and even market their brands.
What makes this platform different is that it’s targeted towards a professional community, so there’s a huge opportunity for you to reach the right people, especially when you follow these four simple LinkedIn for marketing strategies:
Find the right connections.
One of the best things about marketing on LinkedIn is that you can set your advertising campaigns to target very specific industries, businesses, and locations. The system is already built for that, so it’s easier for you to find the right connections within the industry that you’re in.
This is the first step towards making your marketing strategies work because when you’re marketing to the right people, it’s a lot easier to get good results.
Build your email marketing list.
LinkedIn is one of the best places to find good leads and build an effective email marketing list. Every day, the platform allows you to send 50 messages to your connections. So take advantage of that by creating a personalize email where you thank these professionals for adding you to their connections, talking a bit about your business and inviting them to sign up for your email marketing list.
You should also include the benefits of doing so and a link to where they can sign up. A lot of businesses have grown well-curated email marketing lists just through LinkedIn.
Stay on top of people’s radar.
Again, it’s not enough to have a profile or LinkedIn company page. If you want to be noticed, you need to stay on top of people’s radar. Let your marketing team create a content calendar for LinkedIn where you can post daily updates about your company, make announcements about any promotions or milestones and write content that readers will find valuable enough to share on their own feeds. You should also stay engaged to your connections by answering messages, making comments and just staying in touch with them through email.
Invest in your content.
Finally, although LinkedIn is built for businesses and professionals, you can’t do sales pitches and expect people to support you right away. What this platform is for is to help you establish yourself as a significant part of the field. This is where good content makes a difference.
Lavie Margolin, author of “The LinkedIn Butterfly Effect” describes this aptly: “Posting directly on LinkedIn is the most powerful tool available on LinkedIn today. If a post begins to gain some momentum, LinkedIn will put a spotlight behind it in one of their categories, and it can get tens of thousands of readers (or more).
This is a great way to improve your visibility while reaching readers in a way that would not have been possible on your own website or blog or even (by) posting an article link on LinkedIn.